About Our Brand

Beach Babe Swimwear is Designed and made in the USA. Using Eco-Friendly fabric as much as possible. The brand was Established in 2011, And continues to set trends and create completely original designs. It has become an international online destination for fashion forward beachwear, created for comfort and compliments.

All bikinis are made in Los Angeles, using the highest-quality custom materials. Working with artists to create custom designs for all of their prints. Worn by celebrities including Kate Hudson, Jade Roper, and Shay Mitchell. Beach Babe is known for their figure-flattering ultra soft fit, handmade macrame details, and cheeky bottoms that look great on everybody. You can follow us on Instagram @beachbabeswimwear to check out new collections, upcoming sales events, and our ongoing inspiration.

The Founders

The Brand was founded by Rachel & Kai with a strong belief in offering customers the best quality and the ultimate buying experience. We like to keep it in house and opted out of wholesale so you could receive only the best customer service. Rachel Delabruere, from Yarmouth, Nova Scotia, grew up with a natural gift in sewing, designing and pattern making. After moving to California in 2009 she became obsessed with the beach lifestyle and started creating unique swimwear to showcase her personal style. Sophisticated and a little sexy! Everything from there on out was committed to be, unique, better, and bolder than the rest. "Our goal is to satisfy trendsetting babes who demand functionality." 

-More Bikinis, Less Pants 

Beach Babe Store


We’d love for you to come in and get custom fitted with one of the Beach Babe girls. While you shop, enjoy some local champagne or rosé from Temecula’s wine country! We carry a variety of natural body care products, Jewelry, sunglasses, beach bags, and resort wear. Plan the vacation wardrobe with us!


25425 Jefferson Ave, STE 103 Murrieta, CA 92562
View location on map 


Monday - Friday 11:00AM - 6:00PM
Saturday 11:00AM - 2:00PM


Monday-Friday 11:00AM - 5:00PM
Saturday 11:00AM - 2:00PM



(951) 696-2223

Corporate Responsibilities

Beach Babe Swimwear, Inc. is dedicated to upholding fair and legal employment practices and environmental sustainability requirements.