HOW WE STARTED
With limited resources Rachel Delabruere started making swimwear from her one bedroom apartment in Southern, California. Friends and customers would stop by for a curated, custom bikini that was made to order. She realized quickly that women wanted unique swimwear that truly fit well and that was pretty much non-existent. Bathing suits lacked personality and there was minimal versatility for the many unique body types. This inspired her to create stylish, handmade swimwear that captivates the true beauty and essence of being a woman; swimwear that makes you feel beautiful and confident.
In 2013 she opened her first showroom and expanded the sewing to an industrial building. Customers that obsessed with the Beach Babe flawless fit and uniqueness, were willing to wait 4-6 weeks for their custom bikini!
Fast forward to today and Beach Babe® is now a statement brand for women who like to spend their days basking in the sun, surfing waves or creating memories with friends and family at the beach or pool. All of our high-quality swimsuits are designed, manufactured and sold directly to the customer, all in house; bringing beach babes a personalized experience from the shopping to the shore.